As far as search engine optimization is concerned, on-page optimization means the aspects that influence the listing of your webpage in natural search results. These aspects are under the control of the coding that are used in your page.  Keyword density, Meta tags, keyword placement and HTML code are some of the examples of on-page optimization. Let's see how to do on page SEO for Ecommerce sites.

Now, the thing that is important to be noted is that an ecommerce site has hundreds of products divided into several categories. In this article you will learn the steps to follow so that getting ranked on the search engines becomes easy.

On Page SEO for Ecommerce Sites

Planning Keyword

Just like all other websites, on-page SEO for ecommerce sites also require thorough research for keywords. You have to make an account in Google AdWords, go to tools and analysis and then enter keyword planner.

The problem here is that unlike other websites, ecommerce sites do not have many keywords. Therefore, you have to remember that people type varied keywords to look for products that you are selling. Then go for keyword search and ad group ideas. Then you will get some choices.

Here, you can enter some of the services or products you are selling. If you want a certain product page to be ranked then you can place the particular landing page in ad group ideas. Depending upon the information on the page, Google will provide ideas.

For example, your business sells detective books for children. Hence, your keywords can be “detective book for children” or “detective books for children”. You are needed to enter both the singular and the plural versions because the search results for each will have differing volumes. After the keywords are given, click on get ideas.

After this, AdWords, will display ad group ideas, but since you need keyword ideas, click on that. Here you will come across the search words that you entered and the average volume at which they are searched every month. If you see that one of the keywords gets more searches than the other, then according to business requirements you can choose the one with higher search volume.

Check for plagiarism in description titles

Install Screaming Frog SEO Spider. Once you open it up, you will see a blank space where you will be asked to enter the URL.  Put the URL of the home page of the website, and start. After the program is done with its job, you have to click on the page titles tag where you will find click on duplicate under the filter. This will help in recognizing mistakes and plagiarism in title tags.

Plagiarism in website content

In eCommerce sites, duplicate content is very common as product descriptions may match with each other or even with manufacturer”™s website content. If you visit and put the home page URL of your site then you will get, match percentage. If you get 48%, then you will have to understand that content of that page matches with other pages in the site.


With the help of breadcrumbs navigation, you can make your site SEO friendly. From the home page, one can go to books, from there mystery and suspense. From there one can enter detective books for children and detective books for adults. So, the search engine will learn about the product of the page.


If you can optimize the images of your products on a search engine you will get huge traffic and good ranking as the search engine will know what the page is about.

This way you can make on-page optimization of your website.

Author Bio: Ruth Hamilton has experience of around 15 years and she has written several articles and blogs about on-page SEO for ecommerce sites. She has helped many start-ups to successfully conduct their business.